Grocery Chain Introduces 'Shrinkflation' Labels to Shame Supplier Pricing

French grocery chain, Carrefour, has labeled products that shrunk in size but increased in price, spotlighting suppliers who raised costs despite stable raw material prices. This “shrinkflation” tactic, which is more prevalent in inflationary periods, was applied to items like Pepsi, Lipton Iced Tea, and Lindt chocolates. Carrefour’s move intends to urge manufacturers to reevaluate their pricing strategies, especially as brand negotiations with retailers are imminent.