30 September 2024
Incrementum’s latest research shows that when priced in gold, the cost of the iPhone is actually going down! The iPhone 16 Pro with 1 TB storage costs 0.60 ounces of gold, which is 23% less than last year’s model. This decrease is due to the significant rise in gold prices over the past year. The piece highlights that iPhones have become increasingly affordable when priced in gold, with the current model being almost 50% cheaper than in 2018 when measured in gold ounces.