7 May 2024
China’s “silver economy,” driven by the middle-aged and elderly populations, is sparking a new gold rush. In 2023, retail sales from large-scale jewelry enterprises soared to 331 billion RMB ($45.7 billion), marking a 13.3% year-over-year increase, one of the highest growth rates across consumer goods. This surge in demand, both for personal adornment and investment, has prompted a significant uptick in new business registrations in the jewelry sector. Over 2.6 million new companies were registered from January to October 2023 alone, demonstrating an 89.9% increase from the previous year.